WORKSHEET 6a – COMPETITIVE ANALYSIS PROFILE
|Business (||Rival A||Rival B||Rival C||Rival D|
|Competitive Factors (|
|Relative Product Quality|
|Advertising & Promotional Policies|
|Caliber of Personnel|
|Raw Material Cost|
|R & D Position|
|Using a rating of 1 to 5 (5=high, 1=low), evaluate the effectiveness of rivals’ strategies and resource strengths and weaknesses now and five years from now. Try to predict your competitors’ next strategic moves. Summarize your key findings here.|
Source: Adapted from Fry, F.L., & Stoner, C.R. (1995) Strategic planning for the new and small business. Chicago: Upstart Publishing Co., p.42.
Hi there! Click one of our representatives below and we will get back to you as soon as possible.