BUSN20017: EFFECTIVE BUSINESS COMMUNICATION
Assessment Three: Individually Written Essay
Weighting: This assessment accounts for 45% of your final grade.
Due date: The assessment is due in Friday Week 12 at 11:55 PM. There is a late deduction of 2.25 marks per day after the due date.
Length: The essay must be between 1500-2000 words in length.
Cover sheet: The assessment must include a cover page that contains your name, student number, resident campus, assessment title, and lecturer and/or tutor.
Format: The essay format should be 1.5 spacing and 12-point font; Times New Roman. As this assessment is an essay you must write in fully formed paragraphs. You should not use headings or bullet points.
References: The assessment must include 10 academic references. You must use the APA reference style. The articles must be written within the last 10 years. Textbooks will not be considered as an academic reference.
Case study: You are a country manager for an international agricultural products supplier. The main office is in Australia. You have recently hired 10 new employees from overseas (you may choose the home country of the new employees). They will be arriving in Australia within the next six weeks, and in preparation for their arrival you will write a document about communicating competently and incompetently within the Australian workplace. This document has two parts:
1. An overview of academic literature relating to communication practices/styles/recent research about business communication in Australia.
2. Recommendations for these new employees about competent and incompetent business communication practices (you may focus upon verbal, nonverbal, written, and CMC). There will be four recommendations—two competency behaviours and two incompetency behaviours. That is to say, how should the new employees communicate and how they should not communicate within the Australia workplace. You will need to explain why each of the communicative behaviours are competent or incompetent. The recommendations should be supported by existing academic articles.
Other: Plagiarism will be monitored to ensure that your submitted work is original and not purchased or copied from other students. Where assessments are found to be similar or purchased, penalties may apply in accord with University policy.
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