Strategies and Tactics
The association will use billboards, public forums and winning industry awards. This will be done through public rallies, erecting the boards at the strategic places of the public view and rewarding on any innovation.
Primary Target Publics
Secondary Target Publics
Tertiary Target Publics
The key message of the campaign will be to persuade the publics on the importance of science to the community in the current arena. The primary target will be intensified on the need to cultivate the culture of science based view and promotion. The secondary and tertiary targets will be informed on the need to reward the best performing and motivate innovative ideas.
|Impact||National launch||7 to 30 days|
|Activity||National extension and distribution||1 to 6 months|
|Ongoing project legacy||National events and engagement||6 to 12 months|
The impact of the whole process will be assessed continually at all phases, and necessary recommendations made. The end results will be the percentage increase in the number of students who have joined the field, industrial embracements of the technology and the emergence of new sponsors offering awards.
The PR professional of 2015: Analyzing the future of public relations. (2012). Public Relations Tactics, 19(3), 14-15.
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