Quality Iron Case

  1. What are the components of the marketing strategy for the bumper jacks that they currently sell, and what are the components of the marketing strategy for the proposed hydraulic garage jacks?
  2. Contrast quality Iron castings current bumper jack marketing strategy with the proposed strategy for the hydraulic jacks
  3. What type of marketing growth opportunity would the hydraulic garage jack represent? – read page 48-49 for help
  4. Does Mr. Kingston, the Production Manager, have a market orientation or a production orientation? Explain
  5. What should Mallory Rizocki say to Mr. Zachary to persuade him to change his mind? Or should she just plan to sell hydraulic jacks?  Explain
 
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